A culinary platform and consulting service about food. Focused on cool hunting, product development and innovation. The audience is mostly young adults / information seekers. The brand is fun, creative & cool.
The design uses non-rigid compositions mixing photography, illustration and typography. A custom set of food-related items were illustrated to use throughout the identity. The color palette created, contrasts warm and energic colors.
The logotype is composed in a bouncing active design suggesting movement and fun. The first three letters has a double meaning, it can also be seen as a happy emoji.