Brand management, brand design/identity. Reintegra helps homeless people in the city of São Paulo through food/clothes distribution and psychological support to reintegrate citizens back into the community.
The design visually and objectively explores reintegration. One of the fundraising solutions created is a online store with a line of Reintegra products. The products are produced by volunteer work and co-branding. Online, printed, OOH campaigns were created to promote the project and all touchpoints were redesigned.
Reintegra have about 200 volunteers and they reintegrated more than a thousand citizens back to community and distributed almost one million liters of soup until today.